The Ritual of Dress

We all wake up every morning and get dresses for whatever kind of day or activity we have ahead, every one of us, all around the globe. This constantly repeated behaviour makes the activity of getting dressed a kind of shared human ritual. 

 The meaning of the word RITUAL:

1. Is a series of actions or type of behaviour regularly and invariably  followed by someone

2. A religious or solemn ceremony consisting of a series of actions performed according

to a prescribed order

This regular behaviour is one of the things all humans do religiously, it’s genderless, ageless no matter your social circumstance. 

So it’s quite correct to think about clothes as key instruments in performing a deeply personal daily ritual. 

At GoodFriday we have been thinking about clothes in this way for a long time, as objects or instruments with unseen powers, part of a sacred human ritual, and this hasn’t changed no matter how commercial and seemingly trite the business of clothing has become. 

We are still obsessed with making meaningful, pieces, that make you feel…enhanced. (we prefer happy)

We look at clothes as tools for creating a mood, ingredients for character ( creation or veiling) 

We all have the power in our hands to create the kind of mood and attitude we want on any given day using our clothes, our easily accessible daily habit. 

This theory reminds us of what clothes can be, especially when made with care and respect.

So…choose  your ritual garments with care. 

This consideration has brought us back to a blank slate, a refreshed pallet, the colour white and earthy shades typically found in nature. A fitting entry into spring we think. 

Hopefully a re-assessment and inspired re-focus on how you look at your clothes as you go about your daily ritual.