No trends in 2024.

All that glitters

The above statement was a headline of an article in Vogue magazine that got us thinking …

This year in clothing/ fashion was one of the most interesting!

Not everyone was slavishly committed to a single aesthetic (more like hopping around whatever TikTok was furiously spinning out at breakneck speed) no less…

What we choose to take from this is that we are not just one thing or this self-expression.

We are complex and forged by our different daily experiences; we grow, we age, we discover, and get discovered…. Like our planet, we are constantly moving and changing. We’ve (hopefully) gotten to a place where the idea of good taste has become individual, just light-hearted, fun self-expression, seeking nobody's approval. Yes, we have a value set, a compass ...a grounding: “We make treasures to be enjoyed for all kinds of dressing up or down.” That’s been our mission statement, a keyword here is to be enjoyed!  But for a minute, clothing became serious, filled with rules of what’s right or wrong, what’s in or out, very self-important. This passing year has been refreshing to see people throw caution to the wind and have fun with clothing and self-expression. It’s kept all of us on our toes looking around, fully engaged and entertained. We hope the coming year continues in the same spirit. More Joy.