- Feb 10, 2023
- 1 min read
Every clothing design brand or house has what is called “house codes” and no matter if it’s a decades old fashion house or a street wear brand established a couple of months ago. House codes are the design nuances that become synonymous with the brand, that make the items they make instantly recognisable as theirs.
If you had to ask us here at GoodFriday about our “House Codes”? pleats of course! would be very high up on our list. There’s something about pleats that is instantly elegant and refined. Pleats exude an elevated edge and endless iterations producing something surprising and fresh every time.
We did a bit of a geek-ing and found the below:
History first sees the introduction of the pleat in ancient Egyptian garments to define the tunics of the upper class, where references suggest that the technique was imposed on natural fabrics, like linen, differences in class and status were demonstrated by the fineness of the cloth, with many garments laid out in the sun and
'bleached' white, before being enhanced with pleating.
No one is quite sure how the ancient Egyptians pleated linen, writes the royal Ontario museum on the topic.
A fascinating bit of history on the art of pleating with a narrative that gives even more intrigue to this alluring fabric manipulation technique.
You will always find pleats lingering in most (may be all) of our drops, a permanent fixture on our inspo boards for sure.

























