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  • Feb 10, 2023
  • 1 min read



Every clothing design brand or house has what is called “house codes” and no matter if it’s a decades old fashion house or a street wear brand established a couple of months ago. House codes are the design nuances that become synonymous with the brand, that make the items they make instantly recognisable as theirs.

If you had to ask us here at GoodFriday about our “House Codes”? pleats of course! would be very high up on our list. There’s something about pleats that is instantly elegant and refined. Pleats exude an elevated edge and endless iterations producing something surprising and fresh every time.


We did a bit of a geek-ing and found the below:


History first sees the introduction of the pleat in ancient Egyptian garments to define the tunics of the upper class, where references suggest that the technique was imposed on natural fabrics, like linen, differences in class and status were demonstrated by the fineness of the cloth, with many garments laid out in the sun and

'bleached' white, before being enhanced with pleating.

No one is quite sure how the ancient Egyptians pleated linen, writes the royal Ontario museum on the topic.


A fascinating bit of history on the art of pleating with a narrative that gives even more intrigue to this alluring fabric manipulation technique.

You will always find pleats lingering in most (may be all) of our drops, a permanent fixture on our inspo boards for sure.







 
  • Jan 30, 2023
  • 1 min read

Yes! Its Denim season again, though Denim never really “leaves us” we have had a way longer than “normal” (whatever this word means anymore) break from it. Athleisure and normcore have been the longest lasting trend & lifestyle pivots.

All of us having collectively gone through life changing years 2020 to 2022.


For us here at GoodFriday, we have always defaulted to Denim in our own unique cycle. It is a classic, that never loses its appeal.

We love how this fabric can be manipulated into almost whatever you want it to be.

How it can present itself in the humblest of textiles but can be elevated in wash, finish, stitching or embellishment to the most luxurious yet understated statement.


You just can’t go wrong with Denim, period.






 
  • Jan 22, 2023
  • 1 min read

We are in the thick of summer this side of the world and the thing with South African summer is that middays become almost unbearable and you are constantly dripping with sweat and this of course begs the all-important question… what to wear?

It’s difficult to glide into the new year cool calm & collected when you are constantly a dripping hot mess.

My go to in this time of glorious sunny desperation is my all-time best

The Supreme White Shirt

It is the epitome of cool, calm, collected, effortless style.

The most important thing for me when I buy/make my shirts:

Firstly, and probably most crucial is

Fabric, a cool crisp cotton poplin or light weight cotton voile

(Cotton properties: breathable, cool to wear, comfortable and soft against the skin

Secondly its the fit, not tight and smothering the body but elegantly flattering, I personally lean entirely on the 2 sizes bigger than your normal t-shirt size boxy fit.

Any way you wear it, you are bound to look effortlessly put together (despite the weather)

a piece that defies time and trends.



 
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